It Starts On TikTok Campaign

We helped launch TikTok’s first Australia campaign with the help of Australia’s top TikTok Content Creators. It’s without a doubt that TikTok is becoming THE leading social platform for enabling creativity and providing an outlet for talented Aussies to show their authentic selves on a global platform. It is becoming the go-to social platform for entertainment, fresh ideas and viral content.

In the words of TikTok ANZ General Manager, “These ads are a celebration of the joy and opportunity that TikTok offers people everywhere and by showcasing some of the best local talent and trends on our platform, we’re hoping to see many more Australians jump on board and make it happen.”

The Australian Campaign was run alongside the Canadian TikTok Campaign and was localised for domestic markets respectively.

TikTok ANZ
Lee Hunter
Felicity McVay
Lucy Chesterton
Delia Deng
Damir Kasimov
Simon Bates
Ollie Wards
Arjun Narayan Bettadapur Manjunath
Rebecca Waddell

Akcelo
CEO: Aden Hepburn
CSO: Dave Di Veroli
Creative Director: Louise McQuat
Senior Creative: Misha McDonald
Head of Strategy: Isaac Lai
Executive Producer: Louella Campbell
Senior Producer: Ed Krause
Editors: Sam Bryant, Jason Azcona
Executive Design Director: Mark Berry
Designers: Adrian Mok, Jamie Muscat